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2012 AHDRA Screamin Eagle Championship Series

AHDRA Names Vicci as Official Apparel Supplier

Pfafftown, NC, March 14, 2012

AHDRA is proud to announce the signing of Vicci Fashion Group as their Official Apparel Supplier for the 2012 race season. Vicci will work closely with AHDRA to supply crew and retail apparel to the series as well as to the participating teams and sponsors.

"We're very pleased to have Vicci on board with us," said Craig Tharpe of AHDRA. "They have a proven track record in the racing industry of providing an excellent product and superior service. We're excited about the great additions that their involvement will bring to our series and to our participating teams."

Allan Hermansen, co-founder and President of Vicci, stated, "Maintaining a professional yet fashionable look is important in the motorsports industry and we strive to provide the very best to our customers. We're proud to outfit the very best, and AHDRA is a great example of American racing at its finest. We are honored to be a part of this exciting organization and we look forward to working with the series to further develop their apparel and merchandise programs."

In addition to outfitting the AHDRA staff, Vicci will work closely with the organization to create unique merchandise items for AHDRA's retail sales. Fans will be able to purchase these great items at the 2012 events.

About Vicci Fashion Group
Vicci Fashion Group is a custom apparel and merchandise house specializing in sublimated apparel for the motorsports industry. Vicci outfits many of the biggest names in motorsports including organizations in NASCAR, NHRA, Indy Car, MotoGP, AMA, World of Outlaws and many more.

AHDRA celebrated its 34th year of drag racing in 2011 with a season that contained some of the most exciting championship title contests in the history of the sanction. AHDRA anticipates that the 2012 season will excel with even more of the excitement, energy, and adrenaline that can come only from this extreme sport. With sixteen different classes ranging from the 230-mph Top Fuel nitro methane class to the highly competitive ET class, racers have a wide range of competition available to them at AHDRA. For more on AHDRA, visit us online at

Media Contact for AHDRA:
Gerry Greene

Media Contact for Vicci:
Lisa Vanbeek